

Content Optimization

Optimization: boosting the visibility and expanding the reach of your Branding and Marketing

Developing new branding and marketing content is a mainstay value KROHA Creative provides. However, I am often contracted to boost the visibility expand the effectiveness of existing content.

Optimizing according to strategy, results, and data-science analysis

Working as your marketing partner, I improve ROI by prioritizing value of response from prospects. I then work to increase the quantity of the most desired responses through ongoing Content Optimization.

Content Optimization can include refined strategy direction based on analysis of market trends, competition, and response to current campaigns. Optimization then continues with offer revision, copy editing, content development, navigation editing, back-end and on-page SEO, social channel enhancements and linking, and focused design enhancements aligned with SEO objectives.

Brand Optimization

Press Releases
Sponsorship Management
Extended Social channel integration for key employees
Supplemental-product brand application

Website SEO

Website SEO analysis
Short, short, and negative keywork research
Back-end meta-data enhancements
Front end content editing
Internal & external back linking
Local SEO profile Optimization

Blog Optimization

Expanded editorial content
Linked video content
Internal (Website) linking
External back linking
Metadata enhanhements

Search Engine Marketing

Development, assessment, management of Google Search Engine Marketing Pay-Per-Click campaigns (SEM/PPC) :

SEM Keyword Strategy
Campaign development
PPC bidding management
Analytics assessment, refinement, and reporting
Landing Page development/refinement

Social Media Campaigns

Development and posting of organic, boosted and paid-ad content:

Facebook
Linked-In
You Tube Channel Development and paid Ad Campaigns
Instagram Ad Campaigns

CLOSE TABS



Content Optimization

Optimization: boosting the visibility and expanding the reach of your Branding and Marketing

Optimizing according to strategy, results, and data-science analysis

Brand Optimization

Website SEO

Blog Optimization

Search Engine Marketing

Social Media Campaigns

CLOSE TABS

Brand & Marketing

Creative

Campaign

Content

“ ! ”

“The campaigns designed for me reflected fresh new ideas. Always produced on time and accurately, Kroha campaigns delivered outstanding response — and new customers!”

“Dave provided turnkey services, from marketing strategy through creative and lettershop, all on schedule and within budget. A true pleasure to work with… efforts generated great results!”

Dave’s keen take on branding—and his abilities in website development and SEO — helped us launch and grow our practice in a very competitive business arena.

“An over-crowded marketplace required direct marketing that was different, dynamic, and most importantly, that worked. Kroha came through with creative that was refreshingly engaging and effective.”

As Mayor, I worked with Dave on the Town of Stratford’s re-branding campaign...Dave is high energy and fun to work with. The creative output from him was fantastic.

“Dave combined out-of-the-box thinking with sound direct marketing strategies that surpassed our control package— and our expectations. The results completely changed or marketing approach for membership solicitation and donations, helping us to achieve double digit annual growth.”

“We used Dave for innovative new ideas. Every job was delivered with enthusiasm, professional service, dynamic creative thinking, and a true understanding of direct marketing fundamentals.”

“I highly recommend Kroha …the campaigns Dave created for us were done in less time, at less cost, and produced excellent results.”

Dave is one of the most driven, creative people I have ever met. His energy continues to astound me...would recommend to anyone looking to bolster sales, bring a product to market or just better communicate with customers.

We contacted Kroha regarding a new website, but his assessment resulted in a recommendation to upgrade our branding and packaging first. Took his advice, followed by a new website, and experienced in increasing on sales of over 30% the first year!

KROHA guided us through a name change, rebranding, new website, and SEO enhancements that have resulted in high organic search ranking. And also greatly improved prospect response.

Contact

860-306-2630